Dejan Verčič is a public affairs consultant in Herman & partners, Ljubljana, Slovenia, with 30 years of experience. In 1991 he was the founding director of the Slovenian national news agency (STA). He has been working for corporations (both domestic and international), financial institutions (banks, insurance companies and investment funds), governmental organizations (including three state presidents and four prime ministers in four countries), international governmental and non-governmental organizations.

Dejan Verčič is also a Professor, Head of the Department of Communication and Head of Centre for Marketing and Public Relations at the University of Ljubljana. He received his PhD from the London School of Economics and Political Science, UK. He was a Fulbright scholar at the San Diego State University, a Hearst Visiting Professional at the University of Florida (both USA), a visiting professor at the USI in Lugano, Switzerland, and a guest researcher at the University of Venice Ca’ Foscari in Italy.